Thursday 30 March 2017

Preliminary magazine


Evaluation 7

Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product?  

Throughout the process of creating my final product i feel i have greatly improved my skills with programs such as Photoshop. Before the process began I was yet to use Photoshop and had no experience in it's use. This made it difficult to create a product at the beginning of the process. However as the process went on i learnt a number of different skills inside of Photoshop such as changing the lighting and contrast on photos in post production and the use of the editing tools to edit my images and get rid of any unwanted parts. I learnt how to use light and color manipulation in my photos through Photoshop which allowed me to make my images appear warmer and more pleasing to look at, I have also learnt more about magazine's and their design and creation. I found this aspect of the process very interesting as it allowed me to research different magazines and the graphic designers behind them. I also learnt about the business processes behind magazine production and marketing, something i already had a small understanding of. The process also gave me the opportunity to practice my photography skills and this helped me make a massive improvement in the way i frame and shoot my photos as well as my own cameras operation. I had the opportunity to use models in my images and this gave me the opportunity to style them and pose them for the image. This taut me how to style a model through their clothing and facial expressions as well change the mise-en-scene in order to appeal to a target demographic. Looking back at my preliminary magazine, which had a target audience of school children, the magazine was bland and boring in comparison to my final product. The colors i used did not attract attention to the magazine while the images i used had to relevance to the target audience, which meant they showed no interest. This helped me to learn how to appeal to a target demographic through the use of color, images and what is actually included in the articles in the magazine. The style and graphic design changed massively from my preliminary magazine. This is because i had the chance to do extensive research into magazines and magazine design, allowing me to learn and use the conventions used throughout popular music magazines such as clash and wire. I also learnt from my preliminary product that the studio created a manufactured and artifact style in my images through the use of grey backgrounds and artificial lighting. This looked off putting and would stop my target audience from ever picking up my magazine. For my final product i decided to use a natural environment outdoors to make my images more appealing. I also made use of bright, natural lighting to and color and warmth to my images. I learnt how to style my models in a way which my target audience finds interesting and fashionable. This was an improvement over my preliminary magazine as it did not appeal to it's target audience through the fashion and clothing that my models wore. In my final product i made sure my models wore clothing such as flannel shirts and charity shop coats which are fashionable in the indie and emo subcultures. This draws the interest of my target demographic as they would take an interest in the fashion featured in the magazine. I also learnt that including relvent information and features on the cover will draw in audience attention. This helped me improve over my preliminary and allowed me to include featured artists and bands on my final cover of my magazine. This helps to draw the attention of people interested in indie music and music produced by artists part of the emo subculture. I learnt about conventional and successful magazine layouts and designs since my preliminary magazine. I then used this research to incorporate these ideas and conventions into my final magazine. This improved the overall layout and design of the magazine, giving it a professional look that appeals to my target audience as they do not want to read a magazine that's poorly designed and fails to catch their attention. I made sure my text arrangement and overall layout of my magazine follows forms and conventions of other popular magazines in order to make it appear more professionally produced. The main selling point of my magazine is the genre and artists included and featured throughout my magazine. This appeals to my target audience of fans of the indie/emo/pop punk genres of music and attracts them to this magazine. Through my research since my preliminary magazine i have found there are few magazines like this available and none that are large and print consistently. This means my magazine has the opportunity to fill a gap in the music magazine market and become successful.        

       

Evaluation 6


Created using Piktochart

Evaluation 5

Evaluation 4

Evaluation 4 by Sam Lynch on Scribd

Completed on power point and converted into a PDF

Evaluation 3

Eval 3 by Sam Lynch on Scribd

Evaluation 2


Evaluation 1





Wednesday 29 March 2017

Evaluation 7 draft

Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product?  

Throughout the process of creating my final product i feel i have greatly improved my skills with programs such as Photoshop. Before the process began I was yet to use Photoshop and had no experience in it's use. This made it difficult to create a product at the beginning of the process. However as the process went on i learnt a number of different skills inside of Photoshop such as changing the lighting and contrast on photos in post production and the use of the editing tools to edit my images and get rid of any unwanted parts. I learnt how to use light and color manipulation in my photos through Photoshop which allowed me to make my images appear warmer and more pleasing to look at, I have also learnt more about magazine's and their design and creation. I found this aspect of the process very interesting as it allowed me to research different magazines and the graphic designers behind them. I also learnt about the business processes behind magazine production and marketing, something i already had a small understanding of. The process also gave me the opportunity to practice my photography skills and this helped me make a massive improvement in the way i frame and shoot my photos as well as my own cameras operation. I had the opportunity to use models in my images and this gave me the opportunity to style them and pose them for the image. This taut me how to style a model through their clothing and facial expressions as well change the mise-en-scene in order to appeal to a target demographic. Looking back at my preliminary magazine, which had a target audience of school children, the magazine was bland and boring in comparison to my final product. The colors i used did not attract attention to the magazine while the images i used had to relevance to the target audience, which meant they showed no interest. This helped me to learn how to appeal to a target demographic through the use of color, images and what is actually included in the articles in the magazine. The style and graphic design changed massively from my preliminary magazine. This is because i had the chance to do extensive research into magazines and magazine design, allowing me to learn and use the conventions used throughout popular music magazines such as clash and wire. I also learnt from my preliminary product that the studio created a manufactured and artifact style in my images through the use of grey backgrounds and artificial lighting. This looked off putting and would stop my target audience from ever picking up my magazine. For my final product i decided to use a natural environment outdoors to make my images more appealing. I also made use of bright, natural lighting to and color and warmth to my images. I learnt how to style my models in a way which my target audience finds interesting and fashionable. This was an improvement over my preliminary magazine as it did not appeal to it's target audience through the fashion and clothing that my models wore. In my final product i made sure my models wore clothing such as flannel shirts and charity shop coats which are fashionable in the indie and emo subcultures            

Evaluation 6 draft

What have you learnt about technologies from the process of constructing this product? 

For my photos I used a Canon EOS 450D, which is my own camera. I used it because I already have experience with the camera and know how to operate the camera effectively. The camera was also easy to access because it was my own and I didn't have to come and collect it from the media room, decreasing the time we took taking the photos. I decided not to use a tripod because I felt composition and framing of my images were good enough without them and the angles I wished to use wouldn't be achievable with a tripod. I experimented with the use of lighting in my photos and decided for my cover I wanted the background to be bright and sunny while an element of shadow covers the featured artist on the cover in order to add an element of mystery and intrigue to the cover. I made use of natural lighting in all my final photos in order to add warmth to the images, making them more appealing to look at. The process of taking photos help me to improve my own knowledge of photography and gave me a chance to play around with natural light and models.

I used Photoshop without the making of my magazine. This taught me a lot because I had no prior experience with Photoshop, making the experience both challenging and a learning curve. I learnt most of the basics of Photoshop as well as how to change lighting and the colour of the light. I tested out several different colours of lighting on my images used on my magazine cover and double page and settled on red because it added to the Soviet theme I was trying to build around this issue of my magazine because of the featured artist, Soviet era Cosmonaut. I also used the blending tool an the clone tool to remove any unwanted parts from the cover image. I used photoshop to remove stray hair from the image as it was very winy the day I shot the cover image. Without Photoshop I would not of been able to achieve the professional look of my magazine and follow the same conventions of already existing successful magazines of a similar genre. I used blogger to keep track of my work and progress. I used power point to create research and planing as well as evaluations, I then took screenshots of these slides and then uploaded them to blogger as images. I made use of google to find images and help me collect research, allowing me to learn more about different magazines and graphic design styles. I found this extremely helpful as, like with Photoshop. I had a limited knowledge of magazines and graphic design and all the research I did helped me to build up an image and idea as to what I wanted my magazine to cover and deliver to my target social groups. I used power point and Microsoft word during my evaluations to clearly present my work. I then used Scribed to upload my finished evaluations onto my blog to present them in a clear and concise way. I also used Prezi to present evaluation 5 and upload it to my blog, this was very useful as it allowed me to present evaluation 5 in a creative way. I also used Piktochart to present evaluation 6 in a unique an creative way to make my blog seem less mundane. These programs and websites were easy to use and helped me present large amounts of information in a clear and concise way.

Evaluation 5 draft

How did you address/attract your audience

Throughout my magazine I used a number of different methods to attract my audience. I used a two tone,  red and black color scheme with white backgrounds. I used black text on the white backgrounds to make the text as clear to my audience as possible. I used red throughout my magazine for a number of different reasons. While red is visually appealing to many different types of audiences and demographics I also found, through my research into magazine color schemes, that red is the color of passion and has been used frequently in many successful magazines such as Kerrang. Red connotes to my audience that the magazine is for people passionate about music, addressing my target social groups. I used red predominantly throughout the magazine for these reasons. I also tied in my featured artist with the overall stylistic approach I took with the magazine, suggesting to the audience that each issue has unique elements and style depending on who the featured artist is as well as the magazines overall house style. This attracts and appeals to my audience because this makes each issue of my magazine unique and interesting as well as making it thematic. My cover has a relaxed image and layout, making it appear cool and appealing to my target audience. The style of my front cover is similar to the conventions used in other magazines such as Clash, with the minimalist style of Loud and Quiet. This creates a attractive, stylistic minimalist appearance that also addresses and attracts my target audience. I used bands associated with the indie, emo and pop punk genres to entice my target audience into reading the magazine as they would show a great deal of interest in these bands. I also made my double page spread article dramatic and emotional in order to draw in and engage the reader throughout both the magazine and the article itself. The styling of my model on the front cover was done to appeal to my target demographic by dressing in clothing and fashion associated with the indie genre of music. My model was dressed in a smart shirt with a coat from a charity shop. This appeals to my target audience because they consider these clothes to be cool and fashionable. The model is also dressed and is framed in a way that pays tribute to the indie band Car Seat Headrest, this would make the cover image seem cool as well as appealing to the target demographic. I kept a casual, relaxed theme throughout my images in order to make the target audience feel relaxed as they read the magazine. I wanted to keep all the images clear so I used my canon EOS 450D camera and a 58mm lens to create a clear and crisp image in my photos used throughout the magazine, while a 58mm lens creates a realistic field of view which makes the photos appear more natural and realistic. This addresses my audience because the images are of a professional level of quality, which appeals to my target audience as many within my target demographic enjoy photography and appreciate good photos. I framed my model on the cover to appear against a back drop of trees and sky, giving the image an appealing aesthetic. I used a close up shot to take full advantage of the model while also making them appear larger than life and dramatic. All the models used in the images throughout my magazine wore clothing associated with the indie genre of music in order to appeal to the magazines target demographic and make the magazine accurate to the genre it is promoting. They wore smart and casual shirts, band tee shirts and Doc martin shoes throughout the photo shoot process and in the final images included in my magazine. During the photo shoot process I decided to use the outdoors as apposed to the indoor studio in order to make the photos natural and pleasing to look at and this also gave me the opportunity to make use of natural lighting in the final photos. Because I opted out of shooting in the studio the photos I used in the final magazine did not feel unnatural and manufactured. This challenges traditional conventions used in other magazines such as Fader or Clash as they relie on photography studios to compose and shoot their images used throughout their magazines. I posed my models in a variety of different ways throughout the process however I finally settled on my main cover image model to look into the camera with his head raised. Through looking into the camera my magazine is connecting with it's reader and engaging them with the magazine. I had my model raise his head slightly to connote confidence and strength to the audience, catching their attention and drawing them into the magazine. This also makes my magazine appear professionally made as it directly connects with it's intended audience.


Evaluation 4 draft

Who would be the audience for your media product?

The target audience for my magazine is 17-24 year old interested in the indie music genres of emo and pop punk. The target audience would be interested in music and how it's made and a large proportion of my target audience would probably play an instrument themselves. They would take an interest into the process that led to the creation of their favourite songs. Straying away from mainstream music genres and mainstream artists is also important to them as they prefer to be different and enjoy a different style of music to mainstream audiences. My target demographic will also be interested in fashion and clothing associated with the indie/Midwest emo scene. This means the fashion depicted in the magazine will have to be accurate to the types of clothing worn by both fans and artists of the indie/midwest emo genre otherwise the magazines target demographic will be disappointed and put off buying and reading the magazine. I chose my target audience age range because from 17-24 you will have the most free time on your hands while also having a clear understanding of their own personal taste. People older than 24 may have less time on their hands to pursue their interest in music such as listing to new albums and going to gigs. People younger than 17 may not of fully developed their own personal taste so they may not be interested in the magazine and the genre of music it contains. They may also lack the money to regularly purchase the magazine. The magazine is also favours a male demographic more than a female one. This is because the indie/midwest emo/pop punk genres of music in the magazine are generally more popular with a male demographic than a female on.and the magazine takes a stylistic approach that would appeal to a male demographic.This means the magazine is not trying to appeal to a female demographic which may not be interested in the magazine. However with the inclusion of some female indie artists and female writers the magazine will be able to appeal to a female demographic.



Audience profile

Name: Emma Gillespie

Age: 17

Interests: Alternative and pop punk music genres,Fashion,going to gigs.

Favourite artists/bands: Citizen, lower than Atlantis, Modern Baseball, Joyce Manor

Favourite magazines: Kerrang, I-D,NME,Clash.

Favourite Shops and brands: Urban outfitters, Misguided,Bluebannana




Name: Fin Quinlan

Age:17

Interests: Indie/Midwest emo genres of music. Going to gigs, playing guitar.

Favourite artists/bands: Car Seat Headrest,Modern Baseball,The Hotelier,American Football,Pinegrove

Favourite magazines: Loud and Quite,Clash,Raygun,Fader,Wire

Favourite shops and brands: Vintage scene,Pink Pidgeon,Charity shops


Evaluation 3 draft

What kind of media institution might distribute your media product and why?

The institution that would publish my magazine would have to be a large, experienced institution able to help the magazine develop. It was also has to have experience with successful music magazines however this publications cannot be of a similar genre to the one portrayed in my magazine otherwise there would be no gap in the market and my magazine wouldn't be unique enough to justify purchase. The media institution would also have full control over the magazines editorial position as well as final quality control. The media institution plays a huge role in the overall magazines commercial success and so the magazine must be pitched and publicised by the right institution in order to reach maximum profitability and success. The publisher will have full control over what is included inside the magazine. This makes choosing the right publisher important because a institution with little experience with music magazines will not know what to include or what is relevant to the genre of music inside my magazine.

The institution I would choose to publish my magazine would be the subsidiary of Time Inc, Time Inc.UK. Time Inc.UK was formally known as ICP Media until it formally became Time Inc. UK in September 2014. Time Inc.UK is a large media publishing institution that has ownership other a large range of magazines selling over 350 million copies annually. This means the publisher will have the size and scope to be able to effectively publish and distribute my magazine across the UK. The publisher holds ownership over a large number of well known brands in a large range of magazine genres. Within the music magazine genre Time Inc. UK owns NME and Uncut which are both very successful magazines that reach a large audience. This shows this institution has years of experience with magazine publishing and publishing successful music magazines. The genres featured and depicted in these magazines however are different from the genre in my magazine. This leaves a gap in the market for my magazine, meaning the magazine won't be just another generic magazine about mainstream music genres. This gives my magazine the opportunity to stand out from other magazines published by Time Inc, increasing my magazines brand image and prestige. UK as well as other magazine publishers competing with Time Inc.UK. I would attract the attention of Time Inc.UK by at first starting small, selling the magazine on a small, limited scale at gigs, festivals and shops associated with the genre. This would allow me to get initial sales figures on a small scale as well as receive audience feedback. I would then pitch the magazine to Time Inc.UK, using the initial sales figures and audience feedback as well as other market research in order to convince the publisher the magazine has potential within the magazine and media industry. The publisher would have financial control over the magazine, selling the magazine through subscriptions and sales at gigs, festivals and stores associated with the Indie/emo genre. However the publisher may decided to make changes to the magazine that may dramatically change it from how it was when the magazine was originally pitched. They may decide to change the magazines layout and graphic design as well as the artists or even genre of music featured in the article. This may be done to appeal to a larger audience so the magazine will make more profit and achieve more commercial success. They may also choose to change the magazine to a web based publication to reach a large audience while also keeping the cost of the magazine low. However a good compromise with this would be to run a smaller version of the magazine as a web based platform. This would appeal to the target social groups as social media and other media platforms are able to reach a large audience. The publisher will be able to make profit from advertising revenue while also drawing in more subscriptions to the printed, full version of the magazine.

Institutions that understand the genre inside my magazine would probably be small, limiting distribution and sales of the magazine. A large institution that already has experience with music magazines, just not the indie/Midwest emo/pop punk genre would have the money to hire a team of writers and editors with expertise on these genres while the institution itself will still have the size to distribute on a larger scale, maximising profits from  the magazine. The publishing institution would also have control on how much funding the magazine gets, which can effect the quality of the overall magazine. They also control the prize and pricing strategy as well as how regularly it is issued. They could also make the choice to take the magazine online to save money on printing and distribution, dramatically changing the magazine and it's direction. Control over advertising is the publications responsibility. They can market and advertise the magazine themselves or sell space to advertising agencies in order to create a larger public image of the magazine, drawing in readers and improving the magazines total circulation. This is central to the magazines overall success, if the magazine isn't advertised to the target demographic and isn't distributed effectively the magazine will quickly cause the publication to loose money and the magazine will be discontinued.The publication will need to be able to distribute the magazine on a large scale on multiple platforms. These platforms include distribution at shops and other vendors associated with the target social groups for the magazine as well as a small web release and online presence of the magazine

Evaluation 2 draft

How does your media product represent particular social groups?

Throughout the process of making my magazine I tried to create something that would appeal to the magazines target audience in order to make the magazine successful. I tried to create something that would appeal to myself because I know that it would also appeal to a larger, like-minded audience while also making the creative process easier for myself. While I already had an idea of who my target audience was and how I was going to attract and draw them in I used the UK tribes website to help create a more accurate picture of my target audience, Increasing the chances of my magazine successfully catching the attention of my target audience. Through the use of the UK tribes websites I found the social groups I was trying to appeal to were the 'scenesters' and the 'hardcore'. Both of these groups were defined as trying to set themselves apart from mainstream groups by starting their own trends and styles. Music is extremely important to these social groups and plays a very large part of their lives, including defining the kinds of clothing they were. This meant that the magazine had to portray a number of bands that would appeal greatly to these social groups otherwise the magazine would never hold the attention of it's target audience and it's target social groups.

The bands featured in the magazine would also have to be well known bands in the indie/midwest emo genre without being too mainstream. Doing this would appeal to my target audience in two ways; it would advertise and feature bands that would appeal to the target audience, increasing the chances of the magazine being purchased by the target social groups which would help the magazine with gaining popularity and profitability. The second would be that the bands are still considered small and indie in comparison to mainstream artists. This would appeal to the target audience and social groups the magazine is aimed towards because the bands are still considered indie and therefor still considered cool and appealing by the target social groups. My featured band was named 'Soviet era Cosmonaut'. I did this because I decided the name was interesting and unique sounding and would work as a name for a band within the indie genre. It also allowed me to add a Soviet colour scheme and style throughout the issue magazine, adding a sense of novelty and making the issue thematic while also implying that other issues of Maverick are designed around their featured artist while still retaining it's own in house style. This would appeal to my target audience and target social groups because it makes each issue unique, appealing to the social groups core values and interests.

Fin Quinlan, the model I used on the front cover, would be considered to be part of the 'scenesters'. This meant it was easy to dress him in a way that appeals to the target demographic because he follows the same fashion trends as the target social groups. His smart white shirt combined with his charity shop coat creates a look that the target social groups would also wear and find fashionable. The look was based off the types of clothing members of bands such as Car seat headrest would wear. We did this because the fashion and clothing that members from these types of small indie bands wear heavily influences the fashion trends of the social groups the magazine is targeting. This means this fashion style would catch the eye of people from the target demographic and draw their interest. The featured article is about the featured band going on a journey back to creating music and struggling to cope with attention from their band. This would attract the target social groups because they would be interested in a dramatic story and may relate to the themes included in the article. My magazine overall represents the indie social groups 'scenesters' and 'hardcore' as laid back and unique, always willing to try something different. They are highly influenced by the music they listen to and are very passionate about it.
My magazine mainly aimed at the male demographic but can easily be expanded to the female demographic by the inclusion of female models which would also include music and fashion that would appeal to women in the target social groups.      

Evaluation 1 draft

In what ways does your media product use, develop or challenge forms and conventions of real media products?

The title the magazine:The masthead is bold and fills most of the space in the first quarter of the cover, it is also white which stands out against the dark contrasting background behind the masthead.  
The layout:The layout of the magazine is simplistic and minimalist. This keeps the magazine uncluttered and easy to pick up and read, making it more accessible. The text on the cover is kept to the first and last quarter of the page, making them more visible and drawing more attention. It also keeps the cover simplistic and not over complicatedThe use of white text on the darker background in the first quarter of the cover helps to make it stand out The props, Iconography and images:The cover image costume is simplistic using only grey, this contracts well with the pink used in the background of the cover.  All the images are loud, dramatic images that draw attention to them selves. The cover is an extreme close up while the other images are medium shots. 
Genre and style throughout the magazine: Minimal and clear style throughout the magazine suggests the music within the magazine is in the indie genre. The artist featuring on the cover is shown to be mysterious and obscure which draws attention to fans of the indie genre. The color scheme:The color schemes used throughout clash magazines always draw attention to the featured artists, putting an emphasis on the music in the magazine and making it the most important thing. The title of my magazine is 'Maverick' which I thought was appropriate for the genre of music in the magazine and the magazines target audience. It connotes to the audience the magazine is a bit different and not conventional. This is represented in the music and genre featured in the magazine, which is indie music. I felt that this title would appeal to the type of audience that would be interested in the genre of music the magazine represents and is promoting. The masthead of the magazine follows the forms and conventions of well established music magazines such as Clash and Wire and elements from these magazines are featured throughout my own. The masthead of my magazine is black and bold. I choose this so it would stand out well against lighter background behind it at the top of the cover. The font is used for the masthead is also used throughout the rest of the magazine giving the magazine it's own house style which makes it look professionally produced. The size of my masthead is also similar to current magazines such as Clash, this is because it draws in the reader with it's striking size and font. 

Throughout my magazine I have decided to only use three font types. I did this in order to retain the professionalism and theme without the magazine. The fonts is chose were 'Helvetica', 'Courier New', 'Superclarendon' and 'Kremlin'. I used Helvetica for the text in the contents page and the body in the double page spread. I chose this font because I thought it was clear and easy on the eye, allowing the reader to enjoy the text in the magazine without feeling strained.  I chose ‘ Courier New’ to use as my headlines, running head and subhead because it stood out from my other fonts while still being similar to the font used for my main body of text. I used the font ‘Superclarendon’ for my masthead, pullout quote and headline. I did this because it is easy to read while still being bold and drawing attention from the reader. I also used a downloaded font ‘Kremlin’ for the name of the featured artist on the double page spread, I also added a red line above and bellow the header to make it more thematic and seem more ‘soviet’. I decided to do this because the font is in a soviet style and this adds to the soviet theme running throughout the article. This adds novelty to the article and makes it thematic, increasing the readers enjoyment of the article and giving the issue a unique style relevant to the feature artist. I made sure the masthead was the biggest piece of text on my cover to draw attention to the magazine, this will make it easy to distinguish from other publications. I left a large gap between the masthead and the cover lines in order to add more significance to both while also making the image on the cover the center of visual interest. I used the color white for my cover lines in order to draw more attention to them and help them stand out and contrast against the darker background. On both my contents page and double page spread I used red in my fonts to draw more attention to the subheadings while also maintaing  the soviet theme running through the issue. I decided to make the barcode small in order to keep it from distracting from the main content of the cover. I used a red border around the photos featured on my contents page in order to further add to the soviet theme running throughout the issue. I took stylistic inspiration from magazines such as Wire and Clash as well as inspiration from the streamlined look of Fantastic Man.  My model on my cover ‘Fin Quinlan’ was dressed in the same style and fashion as people that would enjoy the indie genre of music and bands that are featured in the magazine. This was done to attract the attention of the magazines target audience and appeal to them. I chose a fairly simplistic outfit for him to wear in order to keep the cover easy on the eye while also still appealing to the magazines target audience. It draws in the magazines target audience because he is dressed in an outfit they would consider cool and appealing and seems intriguing. This helps the magazine hold it’s audience because the featured artist on the cover doesn’t look out of place. I used these same ideas and concepts I used in the creation of my cover image to guide me in the creation of the image on the double page spread, which follows the same conventions and ideas I used for the cover to create continuity without the magazine. I slightly increased the amount of red in the cover image to make it redden. I did this to create continuity between the cover and the colors and soviet theme running throughout the magazine.  

 I used a range of medium, close-up and long shots in my magazine to give my magazine a variety of images that appeal to my target audience. I focused on the image they presented. I wanted the cover to look intriguing to attract my target audience’s attention, I wanted the images on my contents page to carry over the intrigue of the cover to encourage further reading of the magazine while also adding in a upbeat but relaxed element. Finally, I wanted the image on my double page spread to be relaxed and connoting a chilled out feeling to the reader. This was done to increase the readers enjoyment of the magazine, making the magazine memorable and stand out from other similar magazines that already exist while also making it more likely that they’ll buy the next issue. The article in my magazine is dramatic and relatable to my target audience while still being a traditional l interview. This was done to draw in my target audience and catch their attention.  I used the traditional conventions of laying out a interview because they are easy and familiar to readers, making it easy for them to access the magazine and it’s content. I used the stylistic approach of Clash by having a single image on one side of the double page spread and the main article on the other. I did this to follow the same forms and conventions as clash magazine because of the success Clash have found in their design. However my magazine is still set apart from Clash because it covers different genre of music, meaning there is still a gap in the market. In the design of my magazine I have used the same forms and design conventions and other indie music magazines such as loud and quiet while also using successful design conventions from magazines such as Wire and Clash. This combination of styles draws in my target demographic with it’s already established successful design conventions. I also added in a theme relating to the featured artist throughout the magazine. This theme dictates color scheme and some small aspects of the layout, making this issue of my magazine seem thematic and appealing to my target audience. However the magazine still retains it’s own house style similar to Clash or Wire.    




Sunday 26 March 2017


Hardcore

Hardcore

Hardcores have a serious affinity with a screaming genre of punk and the straight edge scene – wearing their distinctive tribal tats and turn-up look with pride.
The Hardcore joined the Tribes in 2012 in a flurry of slam dancing, and Straight Edge ethics; with X’s drawn on their tattoo-adorned hands. Today the Hardcore remain (especially in the west), but their Hipster-esque look (skinnies, band Ts) means they have come under similar threat from Aspirant adoption.

UK tribes social groups


Scenester

Scenesters

Replacing the recently demoted Hipsters – the scenesters encapsulate everything that Hipsterdom has failed to in recent years.
Setting themselves apart by creating new trends by co-opting fashion and music from accross the Tribal map and blending it with their own individual attitudes. Ever difficult to pin down, they move at lightning speed through youth culture – moving onto whats ‘next’ before it has a chance to become ‘now’.

Fashion moodboard


Magazine Photo shoot


Saturday 25 March 2017

AFL Coursework

AFL Cwork Sam by Sam Lynch on Scribd

magazines and graphic designers 2




Image result for loud and quiet magazine



Stuart Stubbs
Loud and Quite
Loud and Quite is a free monthly music magazine founded in 2005 in the UK. It focuses on small up and coming indie and alternative artists. It features a minimalist style and is very popular within London and other British cities with a large indie scene 















Image result for ray gun magazine

 Marvin Scott Jarrett
Ray Gun
Ray gun is an alternative rock magazine founded in 1992 in the US. The magazine used experimental typography and graphic designs to create it's own unique style. They also managed to put artists such as Radiohead and Eminem before it's other, more well known mainstream competitors
    











Image result for 032c magazine

Joerg Koch and Sandra von Mayer-Myrtenhain
O32c
O32c is a bi annual cultural magazine that covers art, fashion and politics. It was founded in 2001 and is published in Berlin and also hosts events and exhibitions. The magazine has become known for it's in depth research into artists and designers, creating large articles and extensive interviews.     

















Magazine and graphic designers


Image result for fantastic man magazine




Jop Van Bennekom and Gert Jonkers:
Fantastic Man 
Fantastic Man is a mens fashion magazine first published in 2005. It is released semi-annually and includes in depth interviews with male celebrities and intellectuals from a variety of backgrounds. It is published in Amsterdam by Top Publishers. 















Image result for wire magazine





Anthony Wood and Chrissie Murray
Wire
Wire is a British music magazine created in 1982. While in it's early years it focused on jazz music but it later moved to other genres of music such as hip-hop, post-rock and types of experimental music. In addition to its musical focus, the magazine likes to investigate cover art and mixed media artistic works, adding to it's range of coverage of different forms of media 










 
 

Image result for clash magazine Iain Carnegie,Jon-Paul Kitching,Simon Harper,John O'Rourke 
Clash
Clash is another British music magazine. It was created out of vibe magazine and re-launched as Clash in 2004. It focuses on both music and fashion and the culture surrounding both. It is published four times a year and makes use of a clean yet alternative magazine design.  



















Thursday 23 March 2017

Magazine photographers research

Rankin

Born: 1966 Known for being a portrait and fashion photographer and co founding Dazed and Confused magazine. 

Anton Corbijn


Born: 20 May 1955 Known for being a dutch Photographer, music video and film director. He worked on Depeche Mode's 'Enjoy the Silence' and Nirvana's 'Heart-Shaped Box' among others. 

Patrick Demarchelier


Born: 21 August 1943 Known for being a french fashion photographer. He has worked for Vogue and shot international advertising campaigns for Dior, Chanel, Tommy Hilfiger and Calvin Klein among others. 

Steven Meisel

Born: 1954

Known for being an American fashion photographer and his work in the US and Italian issues of Vogue as well as his photographs of Madonna. He also shot controversial advertising campaigns for Calvin Klein, Valentino and Versace among others. 

Terry Richardson

Born: August 14 1965
Known for being an American fashion and portrait photographer that has shot advertising campaigns for Marc Jacobs, Aldo and Supreme. He has also shot and done work for magazines such as Rolling Stone, GQ, Vogue and I-D amongst many others. He is also know for his punk aesthetic style throughout his photography. 

Emma Summerton

Born: 1970
Known for her work in Vogue Italia, I-D, Dazed and Confused, British Vogue, and 10 magazine among others. She regularly shoots photos for these magazines, helping them create their own style through photography 

Tony Kelly

Born: 1975 
Known for being an Irish fine art and fashion photographer. His work has been published in Vanity Fair, GQ, Esquire and Entertainment weakly among others. 

Peter Lindbergh


Born: 1944
Known for being a German photographer and film director who has worked with Vogue and helped to introduce a new style of realism into photography. He also took many music record covers such as Lionel Ritchie's 'Time' 

Ellen Von Unwerth

Born: 1954 
Known for being a German photographer and directer. She specializes in erotic femininity in her work and has worked with Duran Duran, Britney Spears and Rihanna among others.  

Juergen Teller

Born: 1964 
Known for being a German artist, fine art and fashion photographer. His work has been featured in magazines such as i-D, Vogue, The Face, Purple and 032c among others. He has also curated a large number of art exhibitions. 

Mert & Marcus

Born: 1971
Known for being a collaboration of two fashion photographers they have worked with magazines such as Vogue, Dazed and Confused,W magazine, Pop magazine and interview magazine among others. They have also worked with celebrities such as Lady Gaga, Jennifer Lopez, Bjork, Scarlett Johansson and Victoria Beckham to name a few. 



Double page spread demo


Wednesday 22 March 2017

Mario Testino

Mario Testino was born on October 30 1954 is a fashion photographer. His work has been featured in magazines such as Vogue and Vanity Fair and is one of fashion's most sought-after snappers. He is best known for his highly polished, bright ad campaigns and his styled photographs prominently featuring the clothing worn on the model. Testino has shot Madonna for Versace as well as photographing princess Diana for her famous Vanity Fair cover in 1997. 

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